A visual identity sounds like something only big churches need. It is not. It is six decisions, written down, that keep your church looking like one church.
One: a primary font for headlines and a secondary font for everything else. Two fonts, not five.
Two: a small color palette. One main color, one accent, one light, one dark. Write down the hex codes.
Three: a logo rule. Where it goes, how small it can get, and what backgrounds it can sit on.
Four: a photo style. Bright and candid, or dark and moody. Pick one and stick to it.
Five: a slide template for announcements. Same layout every week, different content.
Six: a home for all of it. One shared folder where the current logo, fonts, and templates live, so nobody designs from an old file.
Write these six things on a single page and share it with everyone who touches your media. That page will save you hours every month and make your church instantly recognizable, on screen and online.
Want this handled for you?
Start your project